Visual brand identity is the first language in which a brand expresses itself and that its customers associate when defining the brand. “Brand Identity”, or “Corporate Identity”, with its other name, represents the sum of all factors that include a brand’s products and services as well as the values it has, its activities and goals. A successful brand identity consists of a combination of different disciplines such as public relations, psychology, sociology, marketing and design, and with these interdisciplinary work process, a defining visual identity for the brand should be created.
Brand identity, in a broad sense, encompasses all relations between individuals within the institution and outside of any point representing the institution. The “brand identity” created in this context should be transformed into a “brand culture” maintained and developed in the process.
All the studies planned and carried out in this process are a ‘reputation’ study that determines how a brand will be perceived, remembered, remembered, and how reassuring and persuasive the outward face it shows to its customers. The ‘brand identity’ representing the capital of a brand, care in production, devotion of employees and all other sociological or technical components is delivered to customers with this visual identity. In today’s competitive environment, being different from others and achieving successful and sustainable results is directly proportional to the investment made in the corporate identity mentioned here.
With its definition in the literature, “logo” is the design of all the values carried by a brand as a symbol or a text. The “logo”, which is the most important and fundamental element of the visual brand identity, is a signature that describes the character, stance and “what it is” of the relevant brand. The “logo”, which is the representative of a brand, can be developed and updated when necessary to keep up with the requirements of the time.
Logo User Guide
Logo User Guide In the process of creating the logo, some brands ignoring vital technical criteria, frequently changing their logo; this is perceived as individuals who change their signatures in the eyes of the masses, as people who change their character frequently, and it emerges as an unstable and unhealthy development. In order for the visual-technical norms emerging during the design of a logo representing the reputation of a brand to be applied and realized with the same criteria and with the same care, a guiding-guiding set of rules is needed during the application. This is called the “Logo User’s Guide”.
In addition to the technical requirements of the logo such as being visible, readable, applicable, sustainable, improvable, modern, plain and simple; The psychological and sociological effects of shapes and colors are also strongly included in this process. Because people perceive a brand (logo) like another person and define them in their minds as “bohemian, energetic, good, bad, orderly, complex, reassuring, unstable” and so on. What these features are is determined by the experience, professionalism and careful approach shown in this entire production process. The “correct” application of the logo representing the brand, produced with a great investment and effort, in applications such as newspaper-magazine advertisements, press releases, outdoor visuals, signage, flag-pennant that are planned to be carried out in the process, only the “Logo User Guide With the discipline and technical rules in its content.
Corporate Identity Design
Representing the brand inside and outside the institution, used in internal and external correspondence; basically, it is the design of the visual-corporate identity team consisting of all relevant documents starting with file, letterhead, envelope, business card and forming the corporate identity – with the logo on it – within the framework of the technical rules.
One of the most important elements that make up a brand’s reputation is visual stability. This is possible by producing all printed and digital documents representing the brand with the logo on them within the framework of “visual integrity”.