Digital marketing has become the most preferred type of marketing today. The development of technology and the increasing place of the internet in our lives have enabled the establishment of internet-based strategies for the promotion and sales of products and services. When any company or individual wants to sell a product or service, they prefer to market through digital channels. This is because digital channels can reach many people at the same time. This new and effective marketing type, which enables it to reach millions of people from all over the world, has become the choice of every company that wants to grow and develop today. With the digital marketing efforts, companies have managed to attract customers by creating their own identities in the internet world in a short time.
The change in the shopping habits of individuals has laid the foundations of digital marketing. Now, when almost everyone wants to buy a product or service, instead of visiting the stores, they try to reach the product they want by searching online. For this reason, we encounter internet-based marketing strategies that are increasingly important in every sector. The adventure begins when a potential customer writes the product they want to buy on the search engine. Customers generally tend to prefer the top stores or shopping sites in search engines. That is why it is very important to rank high in search engines. Whichever company is at the top at this time gets more page views and the chances of making the potential customer coming to their page a real customer increases. The customer makes a purchase after entering the website is the main reason for all these digital marketing strategies. Each company aims to increase its product sales and thus its revenue. For this, all marketing researches to be done should be designed according to today’s technology and customer habits. Every marketing strategy should be prepared differently with variables such as the age group that the company addresses, the type of product, and where the company can sell. Digital marketing is of great importance, especially for brands that appeal to young people. Recently, digital-based campaigns are preferred over traditional marketing. For brands that know young people and know their preferences, using social media and internet is one of the applications that attract the most customers and therefore increase sales.